The United States Olympic Committee (USOC) announced today DICK'S Sporting Goods as its latest sponsor.
The Pittsburgh-based sports company will provide Team USA athletes with sportswear and will also donate sporting goods to US Olympic Training Centres ahead of the 2016 Olympic and Paralympic Games in Rio de Janeiro.
Perhaps the most innovative part of the deal is the Team USA Store Ambassador Programme, where DICK's will offer employment to budding Olympic and Paralympic hopefuls in one of its more than 550 shops in 46 states.
DICK's, founded in 1948 in Binghamton, New York, will accommodate the needs of the athletes by fitting their working pattern around their training schedules, and they hope the participants will be able to share their passion with customers.
"We believe in the spirit of athletes and the power of their dreams," Lauren Hobart, senior vice-president and chief marketing officer of DICK's.
"We plan to be there to support the athletes who need it most, in a way that no other sporting goods retailer possibly can."
Kerri Walsh Jennings, the three-time Olympic beach volleyball gold medallist, also heralded the agreement between USOC and DICK's and claimed the deal will be of great benefit to American athletes.
"A lot of us have to work as well as compete so the help DICK's will provide us with is amazing," she said.
"It's great to be here today and I want to welcome DICK's to the team.
"Get ready to win gold."
"I don't think about winning bronze or silver and I know we're going to achieve great things."
The agreement, effective from today, is the first time DICK's have been involved in sponsorship in sport and USOC chief marketing officer Lisa Baird echoed the sentiments of Jennings.
"We are thrilled to welcome DICK'S Sporting Goods to our great family of USOC partners," she added.
"DICK'S support of Team USA athletes, including opportunities for employment in the communities where they live and train, opens up new pathways for America's elite athletes to achieve their dream of competing on the biggest stage in sport."
The Trinidad and Tobago Olympic Committee (TTOC) has received the news of the passing of the President of the Pan American Sport Organization (PASO) Mario Vazquez Rana with sadness.
Mario Vázquez Raña, one of the most powerful actors in the Olympic Movement in the latter part of the 20th century, has died at the age of 82.
As well as PASO, Vázquez Raña presided over the Association of National Olympic Committees (ANOC) for 33 years before resigning unexpectedly in March 2012.
New Zealand's win was the first of this year's series and moves them up to second in the overall standings behind South Africa, who they overcame by a 17-7 scoreline in the semi-final stage, with 17-year-old debutant Ioane having excelled in that match as well.
England's hard fought journey to the final might have had a factor in their narrow defeat, having overcome Fiji and Scotland in sudden death extra time in the quarter and semi-finals respectively.
Top Trinidad and Tobago Open Water swimmer Christian Marsden smashed the course record on his way to a convincing victory yesterday in the 11th Kia Around Gasparee Open Water swim.
Representatives from the International Taekwondo Federation (ITF), including its President Ung Chang, have been invited to the attend the 2015 World Taekwondo Federation (WTF) Championships in order the continue the recent collaboration between the two bodies.
The WTF is currently the only taekwondo body recognised by the IOC but the ITF is the older body having been founded in 1966 by general Choi Hong Hi in Seoul.