The national Olympic Committee of Trinidad and Tobago is currently under taking a marketing and branding transformation plan as it seeks to maximize and monetise its commercial affairs.
GAMES
New Rio 2016 Tickets Available!
We are pleased to announce that additional ticket inventory for events such as Athletics, Basketball, Beach Volleyball, Judo and many more sessions have become available. These new event tickets are now available via the ticketing platform Spotlight TMS.
US Soccer file lawsuit to stop women's national team going on strike before Rio 2016
US Soccer have filed a lawsuit against the United States’ Women's National Team Players Association (USWPA) in a row over a collective bargaining agreement (CBA).
Brazilian Sports Minister denies Rio 2016 in doubt due to Zika virus with six months to go
Brazilian officials have been forced to deny there is any risk of this summer's Olympic and Paralympics Games in Rio de Janeiro being cancelled as worldwide fears of Zika virus continue to grow with six months to go until the event is due to open.
TTOC eyeing possible camps in Brazil
The Trinidad and Tobago Olympic Committee (TTOC) are currently in the process of establishing a base for the T&T Olympic team for the 2016 Games in Rio de Janeiro, Brazil, in August.
What Adidas' £1bn Real Madrid kit-deal means for football sponsorship
Adidas' reported 10-year kit agreement with Spanish club Real Madrid is worth £106m annually. Does it represent value or is the sportswear brand creating its own "inflationary spiral"? Marketing spoke to two sponsorship experts to find out.