Flow Granted Extensive Partnership & Broadcast Rights within the Caribbean
KINGSTON, Jamaica (March 9, 2016) – Cable & Wireless’s retail brand Flow has delivered yet another major landmark deal in the Caribbean with Manchester United. The deal between Manchester United and Flow, the only telecoms provider in the region with extensive partnership and broadcast rights for the world’s most popular football club was officially launched in Kingston, on Thursday, February 18.
Flow will also have exclusive distribution rights of the dedicated MUTV channel in the region. This will give Flow subscribers access to exclusive Manchester United programming as well as behind-the-scenes access to the club, starting with the upcoming 2016/17 Premier League season.
As the region’s leading quad-play operator, Flow will also enable access to Manchester United content “on the go” via mobile, tablets and desktop devices. Fans will be able to access Manchester United’s Red Alerts and download the Manchester United App. Manchester United is an industry leader making an excellent fit with C&W as the Caribbean’s most innovative operator providing products and services across multiple platforms.
The Manchester United partnership provides Caribbean fans with unique experiences including the chance to win tickets to Manchester United games, signed merchandise, as well as interaction with Manchester United Legends.
John Reid, C&W’s President Consumer Group welcomed the exciting regional partnership and said, “This deal with Manchester United is certainly paving the way for Flow to truly become the undisputed Home of Sports in the Caribbean. FLOW is bringing sports fans closer to football through our new association with the biggest club in the world. With Flow and Manchester United, we can truly say, ‘together we are in a different league.’”
Manchester United has a global community of 659 million followers.
Manchester United and Flow – “Together we are in a different league”: (L-R) Manchester United Legend Andy Cole, the mascot, and Flow Jamaica’s Head of Marketing & Products, Carlo Redwood, pose for the cameras following the official launch of the regional partnership between FLOW and Manchester United football club. The deal includes extensive sponsorship and broadcast rights for Manchester United and offers Flow customers across the Caribbean unique experiences, signed merchandise and much more.
Flow’s Carlo Redwood receives his personalised Manchester United Jersey courtesy of Andy Cole, Man Utd’s Ambassador who visited Jamaica to officially launch the partnership with the leading Telecoms & Entertainment provider in the region.
Note to Editors:
The latest in a series of strategic partnerships, Flow has also signed deals for the Premier League, Rio 2016 Olympic Games, CONCACAF World Cup Qualifiers, Flow Carifta Games among other mutli-platform sporting content to the delight of fans across the region.
About Cable & Wireless Communications Plc
Cable & Wireless Communications Plc (CWC) is a full service communications and entertainment provider, operating in Latin America and the Caribbean. With annual sales of over US$2.4 billion, it operates both mobile and fixed networks, supported by submarine and terrestrial optical fibre backhaul capacity. CWC delivers superior high-speed mobile data, broadband and video services. It has leading market positions in Mobile, Fixed Line, Broadband and Video consumer offers. Through its business division, CWC provides data centre hosting, domestic and international managed network services, and customised IT service solutions, utilising cloud technology to serve business and government customers.
The Group also operates a state-of-the-art subsea fibre optic cable network that spans more than 48,000 km – the most extensive in the region – as well as 38,000 km of terrestrial fibre providing wholesale and carrier backhaul capacity.
CWC has more than 7,300 employees serving 6.4 million customers (Mobile 4.1m; Fixed Line 1.1m; Video 470k and Broadband 690k) across 42 countries. The Group’s leading brands include; LIME and Flow in the Caribbean; BTC in The Bahamas; Mas Movil in Panama; C&W Business and C&W Networks. CWC is the market leader in most products offered and territories served. It is a major contributor to local communities through its corporate social responsibility programmes.
Cable & Wireless Communications Plc’s shares are quoted on the London Stock Exchange under the ticker CWC. The Group is headquartered in London with its operational hub located in Miami, within close proximity to the Caribbean and Latin America.
For more information visit: www.cwc.com.
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